An identity that holds up

We design brand systems your team can actually use — not a logo file and a deck that gets lost in a drive. Logos, palette, typography, voice, and the everyday assets that hold it all together.

Whether you’re starting from scratch or refreshing what you already have, you walk away with a full toolkit and the confidence to use it.

What You Get

A real system, not just a logo

Every brand project includes these. We tune the depth to fit your business — solo operator vs. multi-location vs. growing team.

01

Logo & wordmark system

Primary logo, secondary marks, monograms, and clear-space rules. Everything you need for every place your name shows up — site, signage, social, invoice.

02

Color palette & typography

Primary, secondary, and accent colors with HEX/RGB/CMYK values. Type pairings that work in headlines and in fine print. Real ratios, not vibes.

03

Brand guidelines

One PDF + a live Figma file your team can reference. Spacing, hierarchy, voice rules, do's and don'ts — all in one place so nobody guesses.

04

Social & marketing templates

Editable templates for Instagram posts, stories, email headers, and presentation decks. Drop in your content, the brand stays consistent.

05

Business cards & print collateral

Print-ready files for business cards, letterhead, signage proofs, and basic packaging. Designed at the right specs the first time.

06

Brand voice & messaging

How your business sounds in writing — tone, sentence shapes, words you'd never use. So whoever writes for you in the future sounds like you.

How It Works

Four phases, paced for thinking

1

Discovery

We learn your business — what you do, who you serve, what makes you the obvious choice. Then we look at competitors so we know what NOT to look like.

2

Direction

Two or three distinct directions to react to — moodboards, type studies, early logo sketches. You pick the one that feels closest, we refine from there.

3

Build

Final logo system, palette, typography, templates, and guidelines. Two rounds of revisions included so nothing ships before it's right.

4

Handoff

You receive the full toolkit (Figma + PDF + print files + asset library) plus a 30-minute walkthrough so your team knows how to use it.

Who This Is For

The work fits if you're…

The new business with no identity yet

You've got a name and a service but everything else is improvised. Word doc receipts, a Canva logo, mismatched colors. You're ready to look like the real business you actually are.

The growing business that outgrew its old brand

The logo someone drew for you five years ago doesn't match what you do now. You want a refresh that respects the equity you've built and lifts the rest up to match.

The team that needs everyone on the same page

You've got staff, contractors, or partners making things — and every piece looks different. You need guidelines and templates so consistency stops depending on memory.

Honest Scope

What's not included

So we both know upfront. None of these are dealbreakers — they're scope clarity.

  • We don't trademark or register your marks. That's attorney work. We'll deliver the files; you handle the legal side with a lawyer (we can refer one).
  • We don't print your collateral. We provide print-ready files; you choose the printer. We can recommend Boston-area shops if you want one we trust.
  • We don't do unlimited revisions. Two rounds of revisions are included on the final phase. Beyond that we'll quote additional rounds upfront — never silent overtime.
  • We don't rebrand a business mid-product-launch. If you're inside two months of a launch, we'll usually advise a refresh after, not a full rebrand before. Timing matters.

Let’s shape something your customers remember.

Tell us about your business — we’ll help you find its visual voice.